Our Story

Rescued as a puppy, Oliver’s background and blend of breeds remain a mystery. While this surely contributes to his stunning tiger-like coat, it also makes shampoo shopping difficult. Particular shampoos are formulated for fine, soft hair, and others are designed for coarser coats—but what about dogs like ours that have both? While certain shampoos did a good enough job at cleaning him, most of them left him itchy and irritated.

Our background is in skin care, and we realized we needed a formula that would restore his coat’s majestic luster, while also gently moisturizing his skin. A perfect shampoo should achieve three things: clean and condition the coat, moisturize the skin beneath, and leave Oliver with a fresh, sweet scent. And so Oliver’s Choice Pet Shampoo was conceived. 

A soothing blend of oatmeal, aloe, and shea butter penetrates the skin, giving a hydrating boost, while deep-cleaning and conditioning the coat, for a lasting softness. Designed with all dogs in mind.